This collaboration with Lauren Conrad was truly one of the best, most engaging celebrity partnerships we've worked on to date. Lauren was recently launching her company, The Little Market, and was looking for innovative ways to partner with brands to promote the new brand. This campaign featured three handcrafted recipes from Lauren available exclusively on HelloFresh. The first 2,500 customers to order one of these meals also recieved one of the limited-edition tote bags designed and manufactured by The Little Market and their team of international female micro-entrepreneurs from across the world.