Tato is a software company for the pet tech industry. Their tools enable business owners to more seamlessly run their check-in, payment systems, vaccine verification and reception systems with an AI infrastructure that brings this outdated industry up to speed. They approached us with a request to develop their GTM campaign and content. We wanted a video that stood out from the competitors and established an elevated conversation in the pet industry. We developed lifestyle content that didn't highlight every product feature, but rather the lifestyle using Tato offered. Ease, efficiency, productivity.