HomoCo Launch Campaign
New York, NY
HOMOCO is a queer swim brand that draws on the legacy of founder/designer Daniel DuGoff’s family’s Washington, DC–area gas stations, Homes Oil Company that went by the nickname "HOMOCO." Their use of the name alludes to that history while clearly stating who the brand is for – fashionable people who love fun. This campaign featured over 50 influencers who embodied the spirit of the brand and helped raise awareness across social media.