2020 was the year that changed the world—including HelloFresh. In this concept, the brand showed how their customers and communities helped them to evolve. We not only adapted to unexpected challenges, but HelloFresh also took stock of what their new role was in these new realities. And in turn, they grew. HelloFresh reached more people than ever before, partnered with more organizations, and donated millions. This campaign was the rallying cry for the kind of company they’ve become and the one they’ll continue to be: one with a mission.